Report · Q4 pipeline
What closed in Q4 — and what we’d run differently next time.
Six accounts, $18.4M in pipeline, four channels. The honest breakdown of what compounded and what plateaued.
12 min read·Apr 2026
NEWClosed-loop attribution · Live
The marketing system that learns what actually closes.
Entangle connects your paid media to your pipeline. When a lead closes, that data feeds back into every campaign. Every month, the system gets smarter.
No credit card · 90-day pilot · Break clause after month two
Trusted by founders & growth teams across AU, NZ & the US
Arcady HealthMS PlusNorwood & ReedPACE×TIDESeacrestHalcyonFORTNIGHT
The system · 01 / 04
One system. Three layers.
Built so the work compounds.
Acquire builds the audience. Convert qualifies and books revenue. Compound feeds what it learns back into Acquire. Click any layer for the detail. Hover any node to see the path it touches across the system.
Live
Paid search
Google · Bing
Live
Paid social
Meta · LinkedIn
SEO
Organic
Search · Newsletter
Sales-led
ABM · outbound
Tier 1 + Tier 2
Co-mkt
Partner + referral
3 active partners
Live
Lead scoring
MEDDIC · 0–100
Auto
Nurture sequences
Email · LinkedIn DM
SLA 5m
Routing + handoff
SDR · AE pods
Live
Demo bookings
Calendly · Chili
Closing
Closed-won → CRM
Source of truth
Retrain · 24h
Lookalike + ICP
Trained on closes
Multi-touch
Attribution + budget
Re-allocates daily
Layer 01 · Demand creation + capture
Acquire — find them before the competition does
Five sources, one operating system. Each campaign reads from the same ICP, the same exclusion list, and the same closed-deal model. The handoff to Convert is one row in the same table — there is no leakage between funnel and CRM.
Always-on capture · Brand + bottom-funnel keywords, RLSA segments, retargeting pools — wired to the closed-deal model so Entangle bids up where it actually closes.
Demand creation · Paid social and content built around the customer’s real objections. Refreshed every 14 days based on what the sales team is actually hearing.
ABM motion · 1:1 outreach for Tier-1, 1:few for Tier-2. Every signal — site visit, ad click, content download — flows back into the AE’s account view.
Audience retraining · Closed-won lookalikes regenerated every 24 hours from yesterday’s closes. The audience the system targets today is built on the deals that closed yesterday.
Layer health
Live · last 30 days
Reachable ICP
128K
+12% MoM
Cost per qualified
$287
−21%
Active campaigns
23
8 paused this week
Audience freshness
24h
Auto-retrained
Layer 01 · Acquire
Layer 02 · Convert
Layer 03 · Compound
Live · 47 packets/s
Reporting · Live dashboards
The dashboard your last agency should have given you.
Pipeline. Audience flows. Revenue attribution. One workspace, three views — wired to your CRM, your ad platforms, and your finance system. No monthly deck of impressions. No quarterly reveal. Live numbers, all the time.
02 / 04 · Closed loop
Your ads learn from your revenue.
Each closed deal makes the next one cheaper. Lead quality climbs because the system stops chasing form-fills and starts chasing buyers. Volume holds because suppression frees budget for lookalikes. Revenue compounds because the model gets sharper with every cycle.
Monthly spend
$42K→$42K
Same
Constant — no extra dollars in
Lead quality
62%→90%
+27pp
% scored MEDDIC ≥ 70
Lead volume
43/wk→127/wk
3.0×
Qualified leads, weekly
Revenue
$51K→$202K
4.0×
Closed-won, weekly
“By Q3 we stopped buying audiences. The system already knew who would close.”
Real data, anonymised. Series-B B2B SaaS. Same $42K monthly programmatic spend, January through December. The compounding effect is the audience model retraining on every closed deal.
Source · Entangle Weave · 12-month rolling
52 weeks · n=1 account · pre-/post-Entangle
03 / 04 · One team
One team owns the full picture.
Media, creative, conversion, tracking — under one roof. One channel, one accountability structure, one weekly thread on your account. When something breaks, it’s our problem — not a finger-point between three vendors who blame each other.
- →Senior practitioners only.No junior account managers learning on your retainer.
- →AI handles operations.Bid adjustments, audience builds, reporting — automated.
- →Custom systems, not templates.Built around your CRM, your funnel, your buying cycle.
- →Weekly pipeline digest.What worked, what didn’t, what we’d do again.
A
Arcady Health · 3 locations expansion
Deal #4471 · Owner: M. Lim · 17 days in cycle
✓Sourced
✓Qualified
3Demo + scope
4Proposal
5Closed
Deal · $84,000Live · 6 watching
The pod
3 humans · 3 agents
From Entangle
ML
Maya Lim
Strategist · Lead
Now
DR
Dee Reyes
SDR · ANZ
2m
JT
Jack Tan
AE · Mid-market
8m
Working agents
▴
Scout
Audience + ICP
Now
◇
Drafter
Creative + copy
12m
●
Tally
Reporting + attribution
Now
From Arcady Health
PD
Priya Devi
Head of Growth
2h
RB
Ravi Banerjee
Director of Ops
14h
Live thread
Today · Tuesday, 14 January
ML
Maya LimStrategist · Lead08:14
Morning team. Arcady is expanding to a 3rd location — Castlemaine. Priya wants pricing back by Friday. Let us pre-empt their procurement and walk in ready.
▴
Scoutagent · audience08:21
On it. Pulled the lookalike from Arcady’s two existing close-wons + Castlemaine’s allied-health peers. Score below.
ICP score · Arcady-3Top decile
87/100
High intent
JT
Jack TanAE · Mid-market08:28
@scout ship it. I’ll book the ops walkthrough for Wed. Two things: Priya hates long PDFs, and she’ll ask about NDIS reporting. Let’s pre-bake answers.
◇
Drafteragent · copy09:02
Pulled the NDIS reporting Q&A from the Lyle Group close. Drafted a one-pager — 4 bullets, no PDF. Maya, sense-check?
Draft · arcady-castlemaine.md186 words · 1m read
Why three locations now
NDIS quarterly thresholds reset 1 March. 4 of 4 ANZ allied-health clinics expanded around this date.
What changes for Castlemaine
Local search dominance from week one — leveraging the Arcady-Bendigo location’s authority…
NDIS quarterly thresholds reset 1 March. 4 of 4 ANZ allied-health clinics expanded around this date.
What changes for Castlemaine
Local search dominance from week one — leveraging the Arcady-Bendigo location’s authority…
ML
Maya LimStrategist09:11
Looks great. One tweak — open with the 4-of-4 stat. Lead with the pattern, not the location. /decision Pin ‘ANZ allied-health Q1 expansion’ as a play.
●
Tallyagent · attribution09:24
Decision pinned. Adding to the playbook library. Three Arcady-style closes this quarter: $84K avg, 19-day cycle, 11.2× ROAS on partner-sourced traffic.
Pattern · ANZ allied-health · Q1 expansion3 closes · pinned
Avg deal
$84K
Cycle
19 days
ROAS
11.2×
Source
Partner
PD
Priya DeviArcady Health · Head of Growth11:47
Just saw the one-pager — exactly what I needed. Wednesday works. Ravi from Ops will join. Can you quote the Lyle setup timeline somewhere?
DR
Dee ReyesSDR · ANZ12:03
@drafter on it — adding the Lyle timeline + a 3-location rollout map. Maya, want to dial into the walkthrough?
◇
Drafteragent · copy12:18
V2 ready. Lyle timeline added — 14 days to first qualified lead, 31 days to first close. Sending to Jack for review.
Draft · arcady-castlemaine-v2.md212 words · revised
Three locations, one growth engine
4 of 4 ANZ allied-health clinics Entangle works with expanded around the NDIS quarterly reset. Lyle Group: 14 days to qualified, 31 days to close.
The Castlemaine plan — 3-location rollout map attached…
4 of 4 ANZ allied-health clinics Entangle works with expanded around the NDIS quarterly reset. Lyle Group: 14 days to qualified, 31 days to close.
The Castlemaine plan — 3-location rollout map attached…
JT
Jack TanAE13:42
Approved. Pricing locked at $84K — same as the existing two locations, no expansion penalty. That’ll close the trust gap. Sending now.
Tally noticed: 3 of 4 ANZ allied-health closes this quarter came from the same playbook. Want to pin it?Scout · pattern detected · 4 minutes ago
YO
Reply in this thread, or @mention an agent...
@scout for audience · @drafter for copy · @tally for numbers · /decision to log
Next actions
5 in queue · 1 urgent
JTJack · AE↗ Today, 4pm
Send Arcady’s procurement form ahead of the ops walkthrough
ConvertDemo + scope
▴Scout · agentTonight
Retrain ANZ allied-health lookalike on this week’s three closes
CompoundAuto
◇Drafter · agentWed
Draft 3 LinkedIn variants quoting the Castlemaine clinic case study
AcquireCreative
MLMaya · strategistThu
Co-marketing brief with Atlas (referred Arcady)
AcquirePartner
DRDee · SDRFri
Re-engage 8 stalled leads from Q4 with the new playbook
ConvertOutreach
04 / 04 · Compounding
Your spend doesn’t reset. It compounds.
Most agencies run your budget until it’s gone, then start fresh next month. We compound: every quarter the system holds onto more — cleaner data, sharper audiences, richer creative, tighter attribution. By Q4, the same dollar of spend is doing four times the work it did in Q1.
- →Q1 · Foundation.Tracking, attribution, CRM integration in place. Baseline measured before a dollar of new spend.
- →Q2 · Signal.First closed-deal data flows back. Audiences re-seeded weekly. CPA falls 20–30%.
- →Q3 · Acceleration.The model learns your buying cycle. Lead quality and volume climb in lockstep.
- →Q4 · Compound.Same spend, ~4× the pipeline. The system is now an asset on your balance sheet.
Q1
Same dollars in.
More work out, every quarter.
Drag the timeline. The spend bar never moves. Everything else does — quality, volume, revenue, ROAS — because the system retrains on every closed deal.
Live · simulated · 12-month run$42K /mo · constant
Compounding moment
Audiences retrained on Q1's closes — curve bends.
Q4 · Steady-state
Same $42K. The system is learning faster than you can hire.
Spend / month
$42K
Constant — by design
Lead quality
60%
+-1pp from Q1
Qualified leads / wk
40
×0.9
Revenue / wk
$54K
×1.0
ROAS
1.3×
Baseline
Q1 · SetupWeek 1 of 52
Q1
Q2
Q3
Q4
Q4 end
“Compounding” is not a marketing buzzword — it is what closed-loop attribution actually does.
The simulation here is built from real B2B SaaS data: 52 weeks, one anonymised Series-B account, $42K monthly programmatic spend held constant. Quality, volume, and revenue diverge because the audience model retrains on every closed-won deal. By Q4, the system is hunting in a tighter pond than it was in Q1 — same dollars, different yield.
Source · Entangle Weave
n = 1 account · 12-month rolling
n = 1 account · 12-month rolling
“
They rebuilt our account in week one and tripled our pipeline by quarter two. We’ve never worked with an agency that cared about our revenue more than their retainer.
SC
Sarah Chen
Head of Growth · Arcady Health
3.2×
Pipeline lift · Q1 → Q2
$124
Cost per qualified meeting
14mo
Tenure · still compounding
$47.2M
Managed spend · trailing 12 months
4.2×
Median ROAS across active clients
38%
Average CPA reduction in first 90 days
23
Active clients · AU, NZ, US
From the playbook
Honest writing about what actually works.
Playbook · Conversion
Fewer fields. Smarter qualification. The 4-field rule.
Why every form longer than four fields is leaking pipeline — and the progressive profiling pattern we use to fix it.
8 min read·Mar 2026
Guide · Attribution
Why offline-conversion upload is the only honest attribution model.
Multi-touch sounds rigorous. It usually isn’t. Here’s the server-side pattern that ties spend to closed revenue.
14 min read·Feb 2026
Marketing should compound. Yours can.
Tell us what you’re working with. We’ll show you what the system looks like for your business — before you commit to anything.
A$30K–$500K monthly spend · AU, NZ, US · Founded in Melbourne